The seeds of JLaB Studios were sown back in 2017 when a new group of dancers, soon to transform the dance world and become Company 360 Dance Theatre, took to the rehearsal floor for the first time. After the initial auditions, and then the inaugural show, it became clear that this new performing arts endeavor needed their image and marketing to keep up with the incredible level of talent that was coalescing around the idea of equity in dance.

 

In concert with the digital design and marketing skills of Company 360's founders (JL and Bailey), and the infusion of professional photo and video products, Carousel Pictures was established the following year and brought the technical and creative skills to the burgeoning creative force. For the next seven years John and Bailey were the in-house photo, video, and design services for Company 360, while also providing photo and video services to individuals and businesses in the region. In that time, the team enjoyed clients from local businesses dance organizations, public schools, theaters, and even a traveling circus. But after seven years, Company 360 closed its doors and J-LaB Studios arose, unable to put away the camera or subdue the passion for creating breathtaking imagery.

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Now, JL and Bailey have set their sites on the core of what made Company 360 so different, the images that moved audiences before they even stepped foot in the theater. Like the ethos of Company 360, the at the heart of what propels J-LaB is story ... because we are driven to have the work we do together truly mean something. Now all that limits our impact ... is that we have not yet met you.